Inbound Internet Marketing

Inbound Internet Marketing

In response to the evolving change in online marketing strategies, Fresh Traffic announces a complete Inbound Internet Marketing package that encompasses everything a business needs in order to become a web marketing powerhouse. Fresh traffic is an Internet Marketing Services company that expertly provides small businesses with the much needed edge in the big world of search engine marketing to increase their customer base without depleting the company’s financial resources.

“Businesses are seeking returns on their marketing dollars and they're shifting money out of expensive phonebook ads, direct mail, telemarketing, and into website optimization, expert content and social media that help them get found in organic search results.”Marketing your business in today's online world, forces small businesses to throw out the old handbook and try new strategies. Traditional outbound marketing using direct mail, print advertising, and phonebook ads are becoming more expensive and less effective. Today, consumers use search engines, blogs, and social media to learn about products and services.

"Businesses are seeking returns on their marketing dollars and they're shifting money out of expensive phonebook ads, direct mail, telemarketing, and into website optimization, expert content and social media that help them get found in organic search results.""These changes are laying the foundation for a new marketing strategy on the web.

To succeed online today, businesses need to adopt an Inbound Internet Marketing Strategy. Instead of pushing a sales message out, inbound marketing is the process of drawing prospective customers into their business by allowing the consumer to choose to learn more about a company’s product or service. Fresh traffic's Inbound Marketing Services will help small businesses be found on search engines, blogs, the media, and help convert those new visitors into leads.

SEO Marketing Helps UK Retailers Maximise Internet Sales

SEO Marketing Helps UK Retailers Maximise Internet Sales

The run up to Christmas, 2008 has seen e-commerce become the focus for retailers across the UK.In the light of rising costs and consumers reigning in their spending to save money, the Internet is now seen as the place of choice for consumers, for comparisons and significant savings. Internet marketing for e-commerce sites has become the chosen method of promoting retail businesses.

“With Internet marketing and digital advertising budgets increasing, traditional advertising is being replaced by cost-effective, targeted, digital advertising and marketing campaigns”,

The credit crunch recession has seen closures of retail outlets, both in London and across the United Kingdom, leading to an increase in Internet sales with the Internet being viewed as the buyer’s market.

The UK’s Office for National Statistics (ONS) reported that between May and June 2008, retail sales volumes fell by 3.9%, the largest monthly drop since records began in 1986.

Yet online sales have been strong. In fact, Internet sales may be rising more rapidly than anticipated because hard-pressed consumers are determined to find value for money. Also, the rocketing cost of fuel means many shoppers are cutting visits to brick-and-mortar stores and turning to the Web instead.

Major online retailers are realising that to maintain a presence in the market, they need to offer true multichannel shopping and delivery/return options, as well as value for money. This strategy ensures they will gain and keep their market share in the future. The businesses that are not moving towards Internet marketing, and digital advertising, for whom traditional print or broadcast advertising is now too expensive, are likely to stagnate or go out of business.

SEO, Why is Everyone an Expert

SEO, Why is Everyone an Expert

A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.

This was a story in the New York Times

The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.

This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.

If only it was that easy,.

All the SEO's I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.

They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.

The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?

I didn't think so, You have your answer.

You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.

The big hitters will always be the big hitters, WHY, money in the bank baby.